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December 21st, 2011: Top 10 Stories You Don’t Want to Miss
by Luminosity Marketing

As the new year is fast approaching, let’s review the top stories that our avid readers have enjoyed over the past year. Check out some of our top blog posts and hottest white papers.

We hope you all have a wonderful holiday season!

Using Competitive Analysis to Understand the Prospective Student’s View of Your Institution
Today’s universities often need an outside consultant to help identify and craft a clear target audience definition and
marketing direction. This case study gives you an inside look at how our competitive
intelligence drove growth for the New York Institute of Technology M.B.A program in Vancouver…[...]

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October 24th, 2011: Edward Tufte & the Case Against Reckless Data Visualization
by Kimberly Conon

<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg"><img class="aligncenter size-full wp-image-6380" title="Picture2" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg" alt="" width="703" height="496" /></a>

Once upon a time, in a far away land called New Haven, CT, there lived a man who would revolutionize the way analysts of all breeds communicate data. A colleague from my past introduced me to <a href="http://www.edwardtufte.com/tufte/" target="_blank">Edward Tufte</a> (hereafter: ET, his self-proclaimed nickname) several years ago. ET is on a mission to make the world a better place, one chart at a time. Specifically: he has developed a philosophy toward design that seeks to maximize the flow of complicated sets of information from the medium (design space) to the end user (you and me).

When I saw that ET would be teaching a workshop here in NYC, I jumped on it. I was (mistakenly) under the impression that ET was singularly a master of jamming as much information into a single chart as intelligibly possible. After all–who wouldn't want to pick up a few good templates to add to the reporting arsenal? While we certainly learned tactical approaches to designing data outputs, ET conveyed a much richer appreciation and respect for the process of translating data into visual displays.<a href="http://luminositymarketing.com/blog/?p=6375 ">[...]</a>

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