<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/08/Blog-events-Ed-symp.png"><img class="alignleft size-medium wp-image-5576" title="Blog events – Ed symp" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/08/Blog-events-Ed-symp-300×163.png" alt="" width="311" height="168" /></a>
As previously mentioned, Luminosity President Elizabeth Dolinski spoke at the 2011 Symposium for the Marketing of Higher Education. The event was held November 6-9 in Chicago, IL.
<a href="http://luminositymarketing.com/blog/?p=5582">[...]</a>

<img class="alignright size-full wp-image-6228" title="ama" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/ama.png" alt="" width="221" height="297" /> Luminosity's President <a href="http://luminositymarketing.com/pages/about/leadership_dolinski.php" target="_blank">Elizabeth Dolinski</a> will be speaking at the<a href="http://www.marketingpower.com/Calendar/Pages/2011SymposiumfortheMarketingofHigherEducation.aspx" target="_blank"> 2011 Symposium for the Marketing of Higher Education</a>. The event will be held November 6-9 in Chicago, IL. The event aims to join together education marketers to discuss the best approaches to creating successful marketing campaigns for Higher Education. Some of the key areas that will be covered include: using mobile and social media effectively; new methods of marketing and measurement; marketing communications strategy and execution; long term planning and future trends in higher education marketing; and building strong college and university brands.

Elizabeth will be joined by Susan Warner, director of Publications and Advertising for <a href="http://www.nyit.edu/" target="_blank">New York Institute of Technology</a>, in presenting <a href="http://luminositymarketing.com/blog/?p=5575">[...]</a>

In a highly competitive marketplace, it is critical that education brands continually seek ways to reach prospective students. One underutilized channel to consider is connection planning through mobile channels.

Recently published data from the Pew Internet Project show smart phone usage among 18-24 and 25-34 year olds is higher than any other age group. Of adults ages 18-24, 49% use a smart phone, while 58% of adults 25-34 use the device. Not only do we know how many Americans use smart phones, but recent statistics from comScore give insight into what consumers are doing on these mobile devices. Among mobile subscribers 13+, the top three uses of smart phones are to send text messages to another phone, access a browser, and download apps. As of May 2011, 39.8% of mobile subscribers were using mobile devices to access browsers and 38.6% used their mobile devices to download apps.

Given that younger consumers are also prime candidates for purchasing (or heavily influencing) higher education offerings, education brands should consider deploying mobile marketing campaigns to reach them.[...]

<img class="alignleft size-full wp-image-2955" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/01/050625_shaq_hmed_10p.grid-5×2.jpg" alt="" width="329" height="223" />NBA player Shaquille O'Neal got his Masters of Business Administration through online education courses at the <a href="http://aptm.phoenix.edu/?creative_desc=Exact&amp;provider=Google&amp;keyword=university+of+phoenix&amp;user3=1&amp;unit=dir&amp;channel=srch&amp;initiative=gen&amp;mktg_prog=brnd&amp;placement=srch&amp;version=text&amp;classification=t1srch&amp;destination=aptm&amp;distribution=na&amp;user1=cpc&amp;user2=brnd&amp;pvp_campaign=14210_0917_9_95&amp;pvp_campaign_int=24310_0917_9_95&amp;cm_mmc=dir-_-srch-_-google-_-gen&amp;cm_mmca1=brnd&amp;cm_mmca2=srch&amp;cm_mmca4=Exact&amp;cm_mmca5=text&amp;cm_mmca6=t1srch&amp;cm_mmca7=university+of+phoenix&amp;cm_mmca8=aptm&amp;cm_mmca9=na&amp;cm_mmca11=cpc&amp;cm_mmca12=brnd&amp;cm_mmca13=1&amp;vrefid=s207714636_5943503191_4561iuf9g3q501317">University of Phoenix</a> while maintaining his professional basketball career. Hilary Duff, among other actresses and entertainers, has also been a proponent on taking online courses. In an environment where young professionals place a high value on time, due to working full time jobs as well as advancing their careers, the benefits of higher education through e-learning are obvious<a href="http://luminositymarketing.com/blog/?p=2952">[...]</a>