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October 24th, 2011: Edward Tufte & the Case Against Reckless Data Visualization
by Kimberly Conon

<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg"><img class="aligncenter size-full wp-image-6380" title="Picture2" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg" alt="" width="703" height="496" /></a>

Once upon a time, in a far away land called New Haven, CT, there lived a man who would revolutionize the way analysts of all breeds communicate data. A colleague from my past introduced me to <a href="http://www.edwardtufte.com/tufte/" target="_blank">Edward Tufte</a> (hereafter: ET, his self-proclaimed nickname) several years ago. ET is on a mission to make the world a better place, one chart at a time. Specifically: he has developed a philosophy toward design that seeks to maximize the flow of complicated sets of information from the medium (design space) to the end user (you and me).

When I saw that ET would be teaching a workshop here in NYC, I jumped on it. I was (mistakenly) under the impression that ET was singularly a master of jamming as much information into a single chart as intelligibly possible. After all–who wouldn't want to pick up a few good templates to add to the reporting arsenal? While we certainly learned tactical approaches to designing data outputs, ET conveyed a much richer appreciation and respect for the process of translating data into visual displays.<a href="http://luminositymarketing.com/blog/?p=6375 ">[...]</a>

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