This year’s New York Ad:Tech event was a buzzy success. Based on the heavy emphasis towards mobile and “SO-LO-MO” which refers to Social, Local and Mobile marketing strategies, it is evident that the advertising forefront is finally getting comfortable and poised to really start jumping into the mobile and social media bandwagon.

Mike Flynn, VP of Ad Tech North America, further supported these efforts by announcing, “This year, mobile became a core component of many marketing campaigns, as ecommerce, social and local all converged to reach the consumer. This trend will continue as digital becomes synonymous with mobile as the platform for publishing and media, retail and shopping, brand building and direct sales.”

As many already know, Ad:Tech is comprised of top movers and shakers in the advertising world providing some great new insights, advertising/marketing trends and directions that are happening or emerging. Conference pass holders had additional benefits and were able to take part in many different sessions related to brand marketing, advertising, media and SO-LO-MO. A great draw this year were some of the top-notch keynote presentations[...]

<img class="alignleft size-full wp-image-6621" title="TMRE" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/11/TMRE.jpg" alt="" width="335" height="176" />This year's <a href="http://www.iirusa.com/research/event-home.xml" target="_blank">TMRE</a> conference in Orlando was <em>the</em> place to be for all things market research. From <a href="http://www.aetv.com/" target="_blank">A&amp;E's</a> Dudeology session to <a href="http://www.hallmark.com/online/" target="_blank">Hallmark's</a> Social Media Data and Market Research session to <a href="http://www.sesamestreet.org/" target="_blank">Sesame Street's</a> Multi-Platform Study, there was no shortage of engaging discussions that will inspire us for months to come. Some of the best moments emerged when marketers discussed how they are innovating to creatively solve issues their brands face, a value we share at Luminosity. Our booth was also hopping; we had a great time pondering and discussing the challenges currently facing marketers.

As has become the trend lately, <a href="http://twitter.com/" target="_blank">Twitter</a> exploded with live coverage of the event. If you were able to follow #tmre, you were treated to a great synthesis of facts, insights, and debate. We loved interacting and catching up with all the Twitter coverage. Here's our recap of the most thought provoking tweets from TMRE 2011<a href="http://luminositymarketing.com/blog/?p=6617">[...]</a>

Luminosity Marketing will soon be attending The Market Research Event, held from November 7-9 in Orlando, Florida. The event is focused on increasing the importance of market research in businesses by sharing practices, ideas and predictions for the future of the industry. Speakers at the event include Anne Mulcahy, former CEO of Xerox Corporation; Jeremy Gutsche, Founder of Trendhunter.com; and Mimi Ito, professor at the University of California, Irvine.

Members of the Luminosity team that will attend are Lamont Swittenberg (Managing Director), Candice Seiger (Associate Director, Research & Client Development) and Kimberly Conon (Senior Manager, Strategy & Analysis). If you are attending the event make sure to stop by our booth 210. We hope to see you there!

We will be live-tweeting from the event, so make sure to check out our Twitter page.

To learn more about Luminosity Marketing’s Research team go here.

A few of us spent March 22 – 24 at the Advertising Research Foundation (ARF) re:think 2010 conference here in NYC.  It was great to see all the amazing innovations and creativity that is going on in our industry.  From mobile research to neuroscience, re:think had it all.  Here’s my Top Ten facts, insights and quotes from the [...]