We’ve all been hearing it for years. “Mobile is going to explode in 20_ _!” But with the advent of Siri, Apple’s latest addition to its new iPhone 4S, it is worthwhile to stand back for a second and see where mobile is today and whether it has exploded or is on the cusp.
A recent Economist report titled “Beyond the PC” is projecting that sales of smartphones will exceed 400 million units in 2011, and that by 2020 there will be 10 billion mobile devices in service. In addition, 2011 is projected to be the year that smartphones outpace regular “feature” phones in the U.S. market. These are all very impressive figures that all point to the fact that in the U.S. at least, smartphones are indeed the big thing this year. The data also indicates that smartphones (and to a lesser extent tablets) will become to new go-to source for information and media.
According to EMarketer.com, 31.4 million Americans are currently watching video on their phones which is projected to increase to 56.7 million by 2014. Additionally, the average American spends over 4 hours per month watching video on their phone (Nielsen “Cross Platform Report”). Now that’s still small compared to[...]Share