<Please be advised that I’m about to release my inner Geek>
The iPad–and its ever-growing list of competitors–are going to make learning more fun than ever!
Correction: the innovative companies responsible for reincarnating stagnant traditional concert with the iPad, etc.–are going to make learning more fun than ever.
By next year, xplana.com projects that digital textbook sales will reach 5.5% of total textbook sales, and by 2014 nearly one-in-five textbooks purchased will be of the digital variety. That’s a whole bunch of students captivated by educational content (assuming they’re all doing their homework). Because I’m a natural ideator, I couldn’t help but wonder how marketers might view this as an opportunity to connect with this young adult audience. Before anyone bemoans this notion as educational sacrilege, hear me out; here are a few strategies that could benefit marketers and students alike. [...]Share