Since it was announced in March that the app had raised over $41 million before the program was even published (for some context, that’s more than the price Yahoo paid for Flickr in 2005), Color has been kind of a big deal. Some are calling it the next Google, while others are saying it is way over-hyped. Both opinions, I think, are valid in their own right.

In these nascent stages, Color is a mobile photo and video sharing system that allows you to interact with photos taken at a similar time and place as your own photos. And it is easy. There’s no attaching, uploading, or friending to do. The whole idea is a new and original one and the technology behind it is groundbreaking (hence the huge payday.) And while it’s critics call it just another photo-sharing app, it is (or will be) more than that–it is a new form of social media allowing you to forge new meaningful connections to those around you[...]