This year’s New York Ad:Tech event was a buzzy success. Based on the heavy emphasis towards mobile and “SO-LO-MO” which refers to Social, Local and Mobile marketing strategies, it is evident that the advertising forefront is finally getting comfortable and poised to really start jumping into the mobile and social media bandwagon.

Mike Flynn, VP of Ad Tech North America, further supported these efforts by announcing, “This year, mobile became a core component of many marketing campaigns, as ecommerce, social and local all converged to reach the consumer. This trend will continue as digital becomes synonymous with mobile as the platform for publishing and media, retail and shopping, brand building and direct sales.”

As many already know, Ad:Tech is comprised of top movers and shakers in the advertising world providing some great new insights, advertising/marketing trends and directions that are happening or emerging. Conference pass holders had additional benefits and were able to take part in many different sessions related to brand marketing, advertising, media and SO-LO-MO. A great draw this year were some of the top-notch keynote presentations[...]

Guess what fellow ad junkies: next week is Advertising Week! From October 3-7, New York City will turn into the hub of the advertising world. During this week, advertising professionals gather to participate in an “entertaining, enlightening and engaging platform for disparate parts of the business.” The Advertising Week events will occur at several different locations during the week, mainly around Midtown Manhattan. At Luminosity, we see conferences as a great way to network and gain insights and inspiration from leaders in the industry. As such we have highlighted some presentations happening next week that we thought were interesting based on Luminosity’s areas of practice, media and research [...]

<a href="http://rethink.thearf.org/" target="_blank"><img class="alignleft size-full wp-image-3985" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/03/rethink2011-logo.jpg" alt="" width="207" height="86" />The Advertising Research Foundation’s Re:think 2011</a> in New York City, NY on March 20 – 23, 2011 had over 1,000 attendees and some amazing sessions. Over the four days attendees, including myself, learned about everything from social media research to neuromarketing measurement to media strategy. With so many sessions, I again relied on <a href="http://twitter.com/" target="_blank">Twitter</a> to keep up with sessions I wasn’t able to attend. <a href="http://luminositymarketing.com/blog/?p=3984">[...]</a>

NEW YORK – <a href="http://www.secondwindonline.com/">Second Wind</a>'s University of Advertising, a professional training and educational concept serving the needs of the advertising and marketing communities, kicks off with Certified Account Executive College, to be held April 20, 21 and 22, 2010, at The Gleacher Center in Chicago.

The three day conference will consist of different seminars taught by qualified industry professionals. Ms. Dolinski’s seminar will focus on the “How To” of connection planning. Connection planning is a discipline that combines analysis and thinking used by account planners and media planners. It is the strategic delivery of messages to audiences in a thoughtful place, time, format and environment so that the interaction between brand and consumer becomes meaningful.

“Agencies need to start thinking about consumers and client audiences within these modern frameworks. Learning all about connection planning allows agencies to integrate into client organizations as trusted advisers,” said Tony Mikes, Founder of Second Wind.