As the new year is fast approaching, let’s review the top stories that our avid readers have enjoyed over the past year. Check out some of our top blog posts and hottest white papers.
We hope you all have a wonderful holiday season!
Using Competitive Analysis to Understand the Prospective Student’s View of Your Institution
Today’s universities often need an outside consultant to help identify and craft a clear target audience definition and
marketing direction. This case study gives you an inside look at how our competitive
intelligence drove growth for the New York Institute of Technology M.B.A program in Vancouver…Read More>
What Matters Now: Mobile Advertising
We’ve highlighted two brands that have had enormous success using mobile advertising in a smart way. Learn more about
what consumers want out of mobile ads and how these brands are already delivering…Read More>
Where does all the time go? A Quick View for Marketers
Recent statistics show the ways that US residents spend their time. Check out the ways that men and
women differ and how marketers can utilize this information…Read More>
Come One, Come All: The International Traveler Market
According to the U.S. Travel Association, $1.8 trillion in economic output is generated by travel and
tourism in the U.S. But where is growth in the travel market expected to come from in the future?
Learn more about the new wave of international travelers…Read More>
Geek Out: Effective Retargeting
Retargeting is seen as an essential technique for online advertisers to target qualified consumers. Yet, many
consumers find this technique annoying as it is often misused or overused by marketers. Read this post
to see our suggestions for implementing an effective retargeting campaign for your company…Read More>
How Marketers Can Ride the Interactive Textbook Wave
Digital textbook sales are projected to grow steadily during the next year and continue to change the education category.
See our recommendations for marketers to take advantage of this opportunity…Read More>
Should Marketers be Concerned About Consumer Happiness?
The recession may be technically over, but consumers’ shopping habits aren’t showing any signs of improvement.
Learn more about the relation between consumers’ happiness and their shopping habits… Read More>
Edward Tufte & the Case Against Reckless Data Visualization
Edward Tufte has revolutionized the way that analysts communicate data.
Learn more about Tufte’s beliefs and thoughts on data and visual designs…Read More>
Porter’s Shared Value: Future of Capitalism or Wishful Thinking?
The latest publication from Michael Porter insists that companies need to consider both societal value and
business value and thus make decisions based on shared value. Read more about this
philosophy and its impact on several industries…Read More>
Building Rich Connections in Social Media: What Affluent Brands Can Learn from Travel Marketers
Affluent social media participants are often ignored by marketers because they do not fit the typical image of a social
media maven. Yet, they represent more than half of social media penetration. Learn more about ways that luxury marketers,
across all categories, can craft unique strategies for engaging the affluent social media cohort…Read More>