Built by Unruly Media, Viral Spiral captures the most buzzed about online videos from the past 5 years, stemming all the way back to Dove’s infamous ‘True Beauty’ campaign. This interactive info graphic is one of the coolest we’ve seen yet. Using their technology, Unruly scans the sharing of the most popular branded videos each year, and then presents them with real time updates, displaying their actual share counts via Facebook, Twitter, and the blogosphere.
By moving your mouse over each circle, the relevant ad begins playing. The interactivity doesn’t stop here. By clicking on each circle, the user is taken to a page displaying updated information and statistics pertaining to the video, such as the sharing rate and buzz by language.
According to the site, Viral Spiral “charts the explosion in sharing of branding video content and the extent to which many advertisers are using social video to amplify their brand.” As the boom in technology continues to grow and the world continues to move online, the use of viral marketing is becoming increasingly prevalent. Viral Spiral is most interesting because of the fact that it measures shares, not views. Thus showing the power and success that brands have gained when consumers and potential consumers spread the word and talk about the brand and its products online.
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