Want to learn about the demographics of your favorite television network? Or perhaps you want to know how many viewers turned into a network last week? Look no further than the Cable Advertising Bureau’s www.thecab.tv. This resource provides detailed profiles about cable networks including information about targeted viewers, viewer profiles, programming, and advertisers. For example, maybe you want to learn more information about the viewers of the Disney Channel. A brief look at the network profile can you tell you about the demographics of the viewers targeted, as well as profile of the viewers including their household income and audience composition. It also provides information about their lifestyle which indicates, for example, that the typical viewer is likely to have spent 10+ hours on the internet (index 123) or lives in a household that spent $3,000+ on their most recent TV set (index 120).
The site also serves as a central location for television industry news and insights. There are reports to help explain the changes television is facing, such as how DVR is used, or the multiple platforms that television is viewed, and how these changes are affecting the industry as we know it. Or maybe you just need help understanding television ratings jargon, it provides resources to explain the math behind the numbers as well as explain what the ratings and other terms mean in simple English.
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