Have you ever asked the question, “Why would anyone pay full price for that?” I know I do all the time. I’m a self-admitted deal-seeker. Being a deal-seeker doesn’t mean you have to give up having a fun night out, forgo pampering yourself or not exploring the town you live in. A whole host of sites have popped up that focus solely on providing members with daily deals. What are my favorite sites? Well, I’ll tell you . . .
 |
Groupon: Launched in 2008, Groupon covers cities in the US, Canada and Europe. I primarily use their site for my city (New York) to get deals on restaurants, spa treatments, and fun activities. Groupon’s coverage also allows me to scan cities I will be visiting in the near future. |
 |
LivingSocial: Covering US cities and London, UK, LivingSocial is a great place for deals on things I’ve never tried before. Deals range from tours to restaurants to instructional classes. LivingSocial’s coverage isn’t as extensive as Groupon, but their deals are sometimes better. |
 |
Scoutmob: By utilizing mobile technology, Scoutmob is able to provide daily deals that have fast expiration dates. Deals are usually only good for a few days. I haven’t used Scoutmob extensively yet – they just launched in New York and only have 12 other cities – but I love the idea and I’m hoping to start using the good deals soon.
(Update: See comment below from Scott at Scoutmob on redeeming deals) |
What do the featured companies get? They get targeted marketing to a group of consumers that are highly likely to purchase. For businesses that rely on repeat customers – salons, restaurants, etc. – these deals get NEW customers to venture in. For tour operators and similar more one time use businesses, these deals can create buzz and word-of-mouth advertising after customers have utilized the deal.
All in all, I love these sites and am always looking for new ones. Do you have any that I should check out? Write them in the comment section below.
Share
Related posts:
Scott,
Thanks for the clarifications. My experience with Scoutmob is lower since it just launched in NYC, but I’ve been impressed with the deals so far. Hopefully I’ll use one soon.
Candice
[...] This post was mentioned on Twitter by Candice Seiger, Candice Seiger and Candice Seiger, Candice Seiger. Candice Seiger said: Luminosity blog post: "Love This!: Daily Deal Sites" by yours truly. http://luminositymarketing.com/blog/?p=1454 [...]
Hey Candice,
Thanks so much for including us in this list! A few quick things (to make sure everyone gets to share in our deals). While the deals can only be “claimed” in a short period time (about 3-4 days per deal right now… eventually 1 day), you can usually “redeem” the deal any time in a 3 month period! Also, just to clarify, our deals are 100% free!!! And if you have an iPhone, download the app for some extra features.
Thanks again for the post and we hope you’ll enjoy using our deals in NY.
Scott