Want to learn about the demographics of your favorite television network? Or perhaps you want to know how many viewers turned into a network last week? Look no further than the Cable Advertising Bureau’s www.thecab.tv. This resource provides detailed profiles about cable networks including information about targeted viewers, viewer profiles, programming, and advertisers.   For example, maybe [...]

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No one can deny the power of viral marketing and videos. From pop star Justin Bieber’s quick shot to fame to the recent consumer-generated Smirnoff Ice game, it’s obvious that campaigns can go in any direction, and quickly. As the World Cup tournament comes to an end, again, the far-reaching effects of innovative advertising made [...]

“Linsanity” is in full swing in New York and around the country (if you haven’t heard of him, ask Kobe Bryant, he will explain). He has already made a huge impact on the New York Knicks and the NBA beyond the court. Ratings on MSG Network for the first five games of “Linsanity” have been 87% higher compared to 20 Knicks games prior according to MSN Money. Jeremy Lin jerseys are sold out, and he is filling the seats wherever the Knicks go. Bloomberg reports that for the February 15th game against the Sacramento Kings, the average ticket price increased 26%. Clearly, Jeremy Lin is good for business (see Linfographic from infographicworld.com).

This makes “Linsanity” a huge opportunity for any consumer packaged goods company whose brand aligns well with this high energy, off-the-wall trend regardless of its specific category. Part of the appeal of Linsanity is that people are simply having fun with the trend and creating new Lin phrases. Any brand that could tap into this naming trend with a clever or amusing pun would be an instant top seller.

The following are a few of our picks for best “Linsanity” aligned branding opportunities[...]

While viewing all the ads during last night’s big game, viewers could be forgiven for feeling like they were only watching car ads. There were quite a few. Some were even memorable ones (our personal favorites include VW’s “The Dog Strikes Back” and Chevy’s “Apocalypse“). Automotive was again the largest industry category in terms of number of advertisers (25% in 2012 vs 24% in 2011). Yet the largest category increase actually occurred in financial services which increased its share of voice from 2% in 2011 to 10% in 2012[...]

Fact: Media consumption changes over time.

So, why does media cost tend to stay the same or increase? When planning for a campaign, it’s extremely important to take into account the number of people who actually consume a type of media (digital, print, OOH, broadcast, TV) or particular publication. When buying media, if visitors, circulation or GRPs remain consistent over the previous year, media cost would respectively stay consistent as well. But, if reach of media is declining then cost should reflect this as well[...]

ComScore reported recently that online holiday shopping increased by 15% versus last year (nearly $35.3 billion had been spent online for the 2011 holiday season) indicating consumers are becoming even more comfortable conducting business online. This is likely a result of increased consumer convenience as well as marketing strategies such as special offers, free shipping with minimum purchase, and the advent of rebate sites like ebates.com and fatwallet.com. The comScore report is based on the most current holiday season, but this trend speaks to how overall consumer shopping and spending is shifting towards e-commerce.

Does this mean all businesses should move to conduct their business transactions online?[...]

<img class="alignleft size-full wp-image-6828" title="Blog 2" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/12/Blog-22.png" alt="" width="339" height="298" />Recent reports have shown that affluents are spending more and more time online, especially on social media sites. In the last year, Facebook usage among affluents has seen an increase of over <a href="http://www.millionairecorner.com/article/across-wealth-levels-social-media-usage-rise" target="_blank">20 percent</a>. What's even more interesting is what affluents are doing online. They are <a href="http://luxurysociety.com/articles/2011/11/affluent-consumers-and-how-they-use-the-internet-social-media-and-mobile-devices" target="_blank">turning to</a> the Internet to "investigate brands, form connections and make purchases." <a href="http://www.mediapost.com/publications/article/158831/" target="_blank">Recent reports</a> have also found that these affluents are becoming more influenced by social media when purchasing luxury items. Of individuals with assets of $1 million or more, affluents said that comments and information on social media sites influenced which retail stores they visit (56 percent), what designer brands they buy (57 percent), and what websites they visit (59 percent). This is good news for luxury marketers. Not only will they be able to zero-in on affluent audiences on Facebook and other social media sites, but they can affect their friends and family too.

According to a recent Mendelsohn <a href="http://adage.com/article/adagestat/affluency-definitions-luxury/231388/" target="_blank">study</a> of affluents with an annual income of<a href="http://luminositymarketing.com/blog/?p=6812">[...]</a>

<img class="alignleft size-full wp-image-6670" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/11/ufc2.png" alt="" width="397" height="296" />I have recently started boxing only to realize that it's not what the cool kids are doing these days. Not that I began training to be in vogue- I was aware of <a href="http://en.wikipedia.org/wiki/Mixed_martial_arts" target="_blank">Mixed Martial Arts (MMA)</a> well before I started. But it is interesting that a sport that has remained popular for decades ever since the 1960s has all of a sudden succumbed to MMA fighting, more specifically the <a href="http://www.ufc.com/" target="_blank">Ultimate Fighting Champship (UFC)</a>. A recent UFC fight between Cain Velasquez and Junior Dos Santos pulled in <a href="http://www.badlefthook.com/2011/11/15/2563263/ufc-on-fox-ratings-pacquiao-vs-marquez-mma-vs-boxing-analysis" target="_blank">5.7 million viewers</a>, much higher than boxing's biggest recent fight with <a href="http://www.boxingnews24.com/2011/10/are-declining-ppv-buys-a-trend/" target="_blank">2.4 million Pay Per View buys in 2007</a>. HBO's Pay Per View numbers have been declining steadily ever since. While Pay Per View is still much more profitable for HBO than UFC is for network television (especially since a large audience is watching online illegally), it still points to the difference in the popularity of both sports.

Simply put, MMA is the new combat sport of choice. It is watched mainly by <a href="http://www.badlefthook.com/2011/11/15/2563263/ufc-on-fox-ratings-pacquiao-vs-marquez-mma-vs-boxing-analysis" target="_blank">18-34 olds</a> while boxing draws a much older crowd. And it sells tons of branded merchandise. I would guess that for every person doing MMA training there's probably 20 wannabe fighters wearing <a href="http://www.tapout.com/" target="_blank">TapouT</a> (a prominent MMA brand) t-shirts. Can't say the same for <a href="http://www.everlast.com/" target="_blank">Everlast</a>.

Many new companies have sprung up to take advantage of the growing popularity of UFC and MMA. Companies such as<a href="http://luminositymarketing.com/blog/?p=6656">[...]</a>

This year’s New York Ad:Tech event was a buzzy success. Based on the heavy emphasis towards mobile and “SO-LO-MO” which refers to Social, Local and Mobile marketing strategies, it is evident that the advertising forefront is finally getting comfortable and poised to really start jumping into the mobile and social media bandwagon.

Mike Flynn, VP of Ad Tech North America, further supported these efforts by announcing, “This year, mobile became a core component of many marketing campaigns, as ecommerce, social and local all converged to reach the consumer. This trend will continue as digital becomes synonymous with mobile as the platform for publishing and media, retail and shopping, brand building and direct sales.”

As many already know, Ad:Tech is comprised of top movers and shakers in the advertising world providing some great new insights, advertising/marketing trends and directions that are happening or emerging. Conference pass holders had additional benefits and were able to take part in many different sessions related to brand marketing, advertising, media and SO-LO-MO. A great draw this year were some of the top-notch keynote presentations[...]