<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/08/Blog-events-Ed-symp.png"><img class="alignleft size-medium wp-image-5576" title="Blog events – Ed symp" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/08/Blog-events-Ed-symp-300×163.png" alt="" width="311" height="168" /></a>
As previously mentioned, Luminosity President Elizabeth Dolinski spoke at the 2011 Symposium for the Marketing of Higher Education. The event was held November 6-9 in Chicago, IL.
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Want to learn about the demographics of your favorite television network? Or perhaps you want to know how many viewers turned into a network last week? Look no further than the Cable Advertising Bureau’s www.thecab.tv. This resource provides detailed profiles about cable networks including information about targeted viewers, viewer profiles, programming, and advertisers.   For example, maybe [...]

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No one can deny the power of viral marketing and videos. From pop star Justin Bieber’s quick shot to fame to the recent consumer-generated Smirnoff Ice game, it’s obvious that campaigns can go in any direction, and quickly. As the World Cup tournament comes to an end, again, the far-reaching effects of innovative advertising made [...]

When planning for your next fiscal year or campaign, are you shifting more dollars into digital media? If so, is your media team searching out sites/blogs/networks where your target audience is convening online OR are you replicating your print buy to online? Depending on your goals/objectives, either strategy could work for you. But, before you replicate your current print buy you’ll want to see an audience comparison. Sometimes there is an assumption that the audience demographics of readers of print publications translates to the same audience who view the content online or on mobile devices. This isn’t always the case. For instance, readers of the print edition of The New York Times and consumers of the same publication’s online content are roughly the same age (median age is 49) with the male/female split practically even, but[...]

Built by Unruly Media, Viral Spiral captures the most buzzed about online videos from the past 5 years, stemming all the way back to Dove’s infamous ‘True Beauty’ campaign. This interactive info graphic is one of the coolest we’ve seen yet. Using their technology, Unruly scans the sharing of the most popular branded videos each year, and then presents them with real time updates, displaying their actual share counts via Facebook, Twitter, and the blogosphere.

By moving your mouse over each circle, the relevant ad[...]

“Linsanity” is in full swing in New York and around the country (if you haven’t heard of him, ask Kobe Bryant, he will explain). He has already made a huge impact on the New York Knicks and the NBA beyond the court. Ratings on MSG Network for the first five games of “Linsanity” have been 87% higher compared to 20 Knicks games prior according to MSN Money. Jeremy Lin jerseys are sold out, and he is filling the seats wherever the Knicks go. Bloomberg reports that for the February 15th game against the Sacramento Kings, the average ticket price increased 26%. Clearly, Jeremy Lin is good for business (see Linfographic from infographicworld.com).

This makes “Linsanity” a huge opportunity for any consumer packaged goods company whose brand aligns well with this high energy, off-the-wall trend regardless of its specific category. Part of the appeal of Linsanity is that people are simply having fun with the trend and creating new Lin phrases. Any brand that could tap into this naming trend with a clever or amusing pun would be an instant top seller.

The following are a few of our picks for best “Linsanity” aligned branding opportunities[...]

<img class="alignleft size-full wp-image-7026" title="Chocolates" src="http://luminositymarketing.com/blog/wp-content/uploads/2012/02/Chocolates.jpg" alt="" width="203" height="298" /><strong></strong>

In "Chocolates on the Pillow Aren’t Enough", Jonathan Tisch provides suggestions for how companies can solidify strong relationships with their customer base. Tisch provides several examples for how companies have connected, or reconnected with their customers and successfully built, or revived, their brand. One example in particular that caught our attention is the section on The Rebirth of <a href="http://www.harley-davidson.com/en_US/Content/Pages/home.html" target="_blank">Harley-Davidson</a> through Customer Community. The section focuses on Harley Davidson’s strategy to rebuild its brand after it faced losses for several years in the 1980s with intense competition from cheaper Japanese imports. Instead of advertising towards prospective customers<a href="http://luminositymarketing.com/blog/?p=6840">[...]</a>

While viewing all the ads during last night’s big game, viewers could be forgiven for feeling like they were only watching car ads. There were quite a few. Some were even memorable ones (our personal favorites include VW’s “The Dog Strikes Back” and Chevy’s “Apocalypse“). Automotive was again the largest industry category in terms of number of advertisers (25% in 2012 vs 24% in 2011). Yet the largest category increase actually occurred in financial services which increased its share of voice from 2% in 2011 to 10% in 2012[...]

Fact: Media consumption changes over time.

So, why does media cost tend to stay the same or increase? When planning for a campaign, it’s extremely important to take into account the number of people who actually consume a type of media (digital, print, OOH, broadcast, TV) or particular publication. When buying media, if visitors, circulation or GRPs remain consistent over the previous year, media cost would respectively stay consistent as well. But, if reach of media is declining then cost should reflect this as well[...]