Elizabeth Dolinski
Strategy Director
Elizabeth leads strategy development for Luminosity Marketing. She develops customized frameworks for clients and directs agency activities to insure smart thinking is infused through all deliverables. As one of the few industry executives with deep knowledge of both strategic planning and media, Elizabeth provides our clients with an unparalleled understanding of how to optimize content and connection strategies.
Before founding Luminosity Marketing, Elizabeth lead the marketing research team for Capital One´s adjacent lending
division, where her insights informed product, pricing, and investment strategies for all of Capital One´s
installment loan, deposits, mortgage, medical lending and auto loan products.
The power of integrated marketing has been one of Elizabeth´s core beliefs from early in her career. As VP Planning
Director at Young & Rubicam / MediaEdge, she became recognized as an expert at integrating awareness and response
objectives and developed the agency´s model for allocation of dollars between general and direct response media.
Elizabeth received her M.B.A. from the Fuqua School of Business at Duke University and her B.A. from the S.I. Newhouse
School of Public Communications at Syracuse University. When not innovating for clients, Elizabeth spends her time
traveling, writing mystery stories, reading voraciously and building huge Lego models.
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