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Analytical Marketing Communications

 

Luminosity is an analytical marketing firm specializing in target audience definition, message framing and brand connection strategy.

We use our combined expertise in marketing research and advertising media to generate powerful connections between brands and target consumers.

 
  INSIGHTS & NEWS
Costa Concordia Accident Could Raise Cruise Ads’ Effectiveness
In the days after the Costa Concordia disaster, we have begun to see more cruise line advertising in more [...]
   
Luminosity News: Our Team Values
As Luminosity looks towards the new year and starts our annual goal setting process, we decided [...]
   
Print Circulation: Health Check Up
Fact: Media consumption changes over time. So, why does media cost tend to stay the same or increase? When [...]
   
   
What We’re Reading: “Peak” by Chip Conley
In the book "Peak," Chip Conley, Founder and CEO of Joie de Vivre Hospitality, presents an overview of his career [...]
   
Holiday Spending and the Increased Presence of E-Commerce
ComScore reported recently that online holiday shopping increased by 15% versus last year (nearly $35.3 billion had [...]
   
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Luminosity's Competitive Culture Map®
The Competitive Culture Map® is an innovative new market intelligence tool that adds another dimension to competitive analysis research.
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Luminosity Marketing   (646) 213.4860   info@luminositymarketing.com
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